12 Content Ideas to Promote Your Album Past, Present and Future

Keep your rollout going with these ideas!

YO! It’s your local neighborhood Sto. Hope we’re doing well this week, drinking water, talking nice to ourselves. Somehow the year is almost over, the last Quarter of 2024 begins in less than a week. I’m willing to bet money, some of you are dropping SOMETHING to close out the year (leave me a comment or a like if you’re releasing something in the next three months), a music video, a single or a full-length album. Hell even if you’re not an artist you probably have something up your sleeve. 4th Quarter can be one of the hardest times to push a project and I watch artists every year drop and then leave their project behind once the holidays hit or when the New Year does. UH UH. We not doing that this year. So I whipped up some easy, inexpensive, content ideas that can keep your rollout going. Because the reality is if you’re releasing ANYTHING in the next three months YOU MUST at least consider promoting that album once January hits as well. If you ever need that hands-on help, I offer services to assist with things just like this.

1. create liner notes for your album...include lyrics, a letter to fans, album credits, photos from the shoot etc.

2. upload stills from all the music video shoots you're doing.

3. film a lyric breakdown of every track on the album.

4. don't sleep on the power of lyric videos.

5. throw your best photos of the year in a pack and let users download it as a wallpaper.

6. if you're performing at a show put out a piece of paper and have fans include their and email address...thank them the next day and boom you've started a newsletter.

7. upload 30 second snippets of your album include context and talk about the inspiration behind each track. the key here is spreading out those snippets. and then uploading them all in ONE video after you've released them all.

8. send out a newsletter ( ←HERE’S AN EXAMPLE from Backwoodz Studios!) to subscribers about WHAT the album is about, what inspired it, who's on it, break down the merch, the plans for shows, give long-time fans and newcomers alike to do their research.

9. if you have access to the acapellas host a remix contest. if you have the instrumentals a freestyle contest (yes im looking at you too SINGERS).

10. screenshot every single compliment you get on the music, then put together a montage down the line with all of it.

11. upload the original audios, instrumentals, acapellas all as separate tracks...if it fits upload the sped up version, the slowed down version etc.

12. if you're looking for placements down the line UPLOAD THE EDITED VERSION even outside of that it allows for broader access to the music.

i am barely scratching the surface of what can be done to get your music in front of more people. and when doing with every song you've got enough material to have your rollout last for months not just a few weeks.

Drop your questions below if you have any! Share this with your circle or on your socials if you find it helpful! If you REALLY want to support the movement consider a paid subscription, big thanks to the 3 already chipping in, it means more than you know.

Alright, get a website, if you can’t get a website get a newsletter.